SEMPO Introduces the new SEMPO Institute

The Search Engine Marketing Professionals Organization (SEMPO) (of which I am a member) opened its cyber doors to the SEMPO Institute yesterday with an online course on search engine fundamentals.

Just about anyone is eligible to enroll which can be done at the SEMPO Web site right HERE. There are currently two course - SEM Fundamentals which is ready to accept students now and SEM Advanced. The advanced course will be released in the spring.

I’m proud to say that I wrote a module for this course (check me out in the list of SEMPO Institute Authors, Executive Team & Contributors) here. My Lesson is on Search Branding and Campaign Integration, but authors are not being listed with the actual courses they wrote because the entire project is a collaborative effort. Still, couldn’t resist plugging my module on my own blog now could I??

Danny Sullivan’s Blog, Search Engine Land, has a nice concise list of what’s included in the Fundamentals Course. Good stuff.

Add comment January 24th, 2007