Google Acquires Doubleclick? Holy Crap!

It’s the Saturday after Search Engine Strategies New York and for two seconds it actually felt like I was caught up on all the hot search news. Hell, I wasn’t even going to read the blogs, forums, news alerts or even look at my favorite Internet Marketing E-Zines which piled up last week. Still, I couldn’t resist taking a quick peek on Search Engine Land where I saw this post titled “Google Acquires Doubleclick for 3.1 Billion.” My reaction? Whhhaaaaaaaaaaaaaaat??

What could this mean? Google now owns one of the largest online ad networks in the universe, one of the industry-standard bid management tools and, well, Performics. It’s official, Google is a media company.

Add comment April 14th, 2007