Are you on Wikipedia yet?

Have you noticed how often Wikipedia pages come up in Google’s search results lately? You can bet that the search marketing community has noticed this!

A recent whitepaper released by Karin Blake of Avenue A | Razorfish (full disclosure: Karin is a colleague of mine) provides an interesting perspective on Wikipedia’s role in search marketing.

Karin’s whitepaper titled, “Wikipedia in Search Engine Marketing” provides an overview of the type of company information that is acceptable to post on Wikipedia (hint: no advertising allowed).

The whitepaper states that Wikipedia listings for certain brand terms receive over 2 million impressions (searches) a month and drive over 50,000 visits to that company’s Wikipedia page. And if this juicy stat isn’t enough to compel you to at least add a (legitimate) link to Wikipedia, then this post on theGoogleCache blog should do the trick. It states that 96.6% of Wikipedia’s pages rank in Google’s top ten results.

I did a search for “Avenue A Razorfish” out of curiosity and discovered that the company Web site is listed in the first and second position, and their Wikipedia entry is listed at #3!

Clearly Wikipedia should be considered in your overall search marketing strategy, at least for now. Remember to check out Karin Blake’s whitepaper for tips on what’s acceptable to post about your company.

 

1 comment June 27th, 2007