http://www.internetmarketingadvice.net/are-search-ads-misleading Good luck is the result of good planning. Thu, 28 Aug 2008 23:01:21 +0000 http://wordpress.org/?v=2.0.2 http://www.internetmarketingadvice.net/are-search-ads-misleading#comment-164 Sat, 01 Dec 2007 02:50:03 +0000 http://www.internetmarketingadvice.net/are-search-ads-misleading#comment-164 I was just saying over on another blog how great PPC ads are! They ARE relevant normally. The only exceptions will be in how campaigns are constructed. If someone constructs misleading ad copy, and has poor keyword lists, then the ads could in theory be misleading --- but that is at the discretion of that business-person. For the most part, the ads are 95% relevant to what people are searching for, and most of the time at least the first page results are EXACTLY what the person just searched for! So the premise that PPC ads are wrong, evil, misleading, deceptive, I think overall is far from the truth. In fact, I think it is a win for the advertising world because business can target their audience and give people who are looking for someone exactly what they are looking for. It's not obknoxious like pop ups or spam. PPC is relevant. In fact, it's almost like a destination sale vs a door to door sales person. Your not necessarily looking for girl scout cookies, but you might buy them. But if you search for girl scout cookies in google, there is a better chance you ARE looking to buy them. I was just saying over on another blog how great PPC ads are! They ARE relevant normally. The only exceptions will be in how campaigns are constructed. If someone constructs misleading ad copy, and has poor keyword lists, then the ads could in theory be misleading — but that is at the discretion of that business-person. For the most part, the ads are 95% relevant to what people are searching for, and most of the time at least the first page results are EXACTLY what the person just searched for! So the premise that PPC ads are wrong, evil, misleading, deceptive, I think overall is far from the truth. In fact, I think it is a win for the advertising world because business can target their audience and give people who are looking for someone exactly what they are looking for. It’s not obknoxious like pop ups or spam. PPC is relevant. In fact, it’s almost like a destination sale vs a door to door sales person. Your not necessarily looking for girl scout cookies, but you might buy them. But if you search for girl scout cookies in google, there is a better chance you ARE looking to buy them.

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