Bad Google ad of the week

April 1st, 2008 Jackie

Here’s why you need to proofread your ads, or at least run them through a spell check.

Notice the spelling of the word “because.” How does an ad like this even get through Google’s editorial filter? Who knows, but it happens. Even computer geeks aren’t perfect! This ad came up when I searched for the term “autoresponder” - so it’s also completely irrelevant. It links to a page that boasts the headline, “How To Build a Large Mailing List That Will Become Your Own ATM Machine” which also doesn’t contain the term “autoresponder” and only has one possible action - give up your name and email address for further information.

They’re probably paying a high CPC for poor quality and the landing page looks unprofessional (at best) and not entirely on the up and up (at worst). So I can’t imagine conversion rate is great, but who knows. Maybe there are a lot of people out there who think a mailing list can magically earn them money. This smells like a get-rich-quick scheme and this type of page is probably a contributing factor to why people are clicking less on paid search ads.

Stay tuned for future bad ads!

Entry Filed under: E-Marketing Advice