After about a year of neglect, I have migrated Internetmarketingadvice.net to Wordpress where I can more easily update content and add resources. A lot has happened in the online marketing world in the past year, so I have a ton of work to do. Please come back frequently to read new articles and advice, or send me an email if you have an internet marketing, SEO or paid-search related question.
Add comment April 30th, 2006
I just submitted a new article to SEOChat.com which will be published on Monday, June 13, 2005 about how big brands can benefit from search marketing (I will provide a direct link to the article as soon as it is live on SEOchat.com. The article provides some examples of how companies like IBM and Lowe’s can leverage search engine marketing to help perpetuate brand awareness and contribute to their bottom line. In doing some research, I found some very interesting (funny/shocking/astounding) instances of big brands that were not appearing in the search results for brand-defining keywords. Zales.com, for example, is not in the top 100 listings in Google if you search for “diamonds.”
The article lists a few doozies. I just couldn’t list them all in the article and now I can’t seem to stop checking different companies and brands. In fact, I had so much fun with it that I want to continue the list here. I’ll probably update this post regularly. Keep in mind that this list is in addition to the companies I listed in the article. These companies should all be blushing!
THESE COMPANY OR PRODUCT SITES DO NOT SHOW UP IN THE TOP 100 LISTINGS IN GOOGLE FOR THE GENERIC TERM IN QUOTES.
Searches 1-10 were conducted on Google on 6/9/05. Results are subject to change (hopefully for the better). Send me an email if you have an update.
1. Providian.com for “credit card”
2. Holiday-inn.com for “hotel”
3. Perdue.com for “chicken”
(KFC.com is 4 and Tyson.com is 6)
4. Oscar-Meyer.com for “bologna”
5. Dixie.com for “cups” or “paper cups”
6. Kleenex.com for “tissues”
7. WSJ.com for “news”
8. Santa.com for “christmas”
9.Zales.com “diamonds”
10. Fortunoff.com for “jewelry”
Add comment April 30th, 2006
The practice of writing press releases and distributing them on the Internet is a very promising component of SEO that I have not really explored. In doing some research on this tactic, I came across this great thread on SEOChat.com in which SEOChat forum members were invited to ask questions of Greg Jarboe, the CEO of PR-SEO.com, an agency that specializes in creating optimized press releases for online distribution. Greg provides some very clear insight about the benefits of online PR distribution including some tips on optimizing press releases for top news sites such as Google News.
Press Release distribution is very closely tied to the strategy of keeping your website in fresh content and I really believe it should not be ignored when considering a comprehensive SEO Strategy. In addition to distributing your press release to thousands of online venues, you can also post it on your website so that you benefit from constantly adding content and position yourself as a true leader in your chosen industry.
Here’s a link to the thread:
Q+A with Greg Jarboe of SEO-PR.com
Here are some PR distribution venues that Greg Listed in the above-mentioned thread:
PR Web
PR Newswire
Business Wire
Market Wire
Arrivenet
Primezone
U.S. Newswire
Add comment April 30th, 2006
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