http://www.internetmarketingadvice.net Good luck is the result of good planning. Mon, 23 Jun 2008 15:35:03 +0000 http://backend.userland.com/rss092 en For some reason, Google being the number one search engine - a fact that hasn't changed since 2002 - is hitting all the e-zines as the top news story of this Monday morning. MediaPost's article "Google Stays at the Top of the Search Heap" does cite some interesting statistics, ... http://www.internetmarketingadvice.net/this-just-in-google-is-1 Google and Yahoo have recently added new features to their paid search platforms, some of which are extremely useful and some, well, not so much. It's important for advertisers to pay attention to these changes because they often have a direct impact on your campaign. Here are a few of ... http://www.internetmarketingadvice.net/new-changes-in-google-yahoo-msn-paid-search For the past twelve years, Ad Age has released a report titled "Women to Watch" which is, in their words, "a special report on the women in advertising, marketing and media whose accomplishments and potential have made them standouts." The 2008 Women to Watch are primarily women who work for ... http://www.internetmarketingadvice.net/media-search-rank-and-file-women-to-watch-2008 Here's why you need to proofread your ads, or at least run them through a spell check. Notice the spelling of the word "because." How does an ad like this even get through Google's editorial filter? Who knows, but it happens. Even computer geeks aren't perfect! This ad came up when ... http://www.internetmarketingadvice.net/bad-google-ad-of-the-week Okay, I'm coming out of blog hibernation (blibernation?) to wax poetic about my strong feelings AGAINST pricing out search services as a percentage of the media spend. First, as I've written in the past, search management is different from media management. The gist of my last post on media vs. search ... http://www.internetmarketingadvice.net/should-search-agencies-charge-a-percentage-of-spend I picked up a magazine called Adbusters at Barnes and Noble the other day because even though I make my living advertising, it's good to have some balance when it comes to media. I know how subversive and ever-present it can seem. Per the Adbusters Web site, the magazine: "is a not-for-profit, ... http://www.internetmarketingadvice.net/are-search-ads-misleading Since creating, launching and managing search campaigns (mostly on Google) is how I make my living, I've been trying really hard not to blast the hell out of Google for its latest dubious Adwords improvements. I'm clearly not happy based on some previous blog posts, but I've been giving Google the ... http://www.internetmarketingadvice.net/what-if-we-were-all-like-google Sometimes I long for the good old days of paid search, when GoTo.com was the only player, I was one of the only people who knew about them (or so it seemed) and bids started at just .01. I knew it was too good to last, but prices continued to remain ... http://www.internetmarketingadvice.net/googles-quality-score-is-killing-me I think the most appropriate definition of the term media, as it relates to advertising, is defined by the Miriam Webster dictionary as "a channel or system of communication, information, or entertainment." A media planner's spin on this definition would probably read more like, "The ads that run on a channel ... http://www.internetmarketingadvice.net/key-differences-between-media-planning-and-search-planning Last April Leslie Walker and Brian Krebs of the Seattle Times published a piece about Google's use of parked domains to promote their own ads. The piece, titled Typed too fast? Google profits from your typo tells a disturbing tale about how Google is profiting from possible trademark infringement and ... http://www.internetmarketingadvice.net/what-do-parked-domains-have-to-do-with-your-ad-dollars