New changes from Adwords including CPA

July 2nd, 2007 Jackie

Did you blink? Then you may have missed several new, fun, important exciting and oh-so-critical new features that Google rolled out for Adwords.

Google launches Pay-Per-Action (PPA) Globally - As this post on the Adwords blog states, Google launched their PPA program in the U.S. in March. They began offering the feature globally on 6/22/07. The feature will only be available to advertisers whose campaigns receive more than 500 conversions in a 30-day-period (qualifying advertisers will see an alert within their Adwords account to try the program)

New Adwords reports & Features - The SEOMoz blog has a good post about some recent Adwords Changes that Google recently rolled out. 

Two new reports - The Content Network Placement and Search Query Reports provide advertisers with more thorough insights about when and where their ads appear on both the search and content networks. I’ve personally only tried the search query report - what it shows is some of the “like” or “similar” terms that bring forth your ad on Google when you are bidding on broad and phrase match terms. It’s very interesting, but as SEOMoz pointed out, lots of data is ommitted in this report so it’s not a perfect tool for seeing exactly what keywords your ads appear for. The Content Network Placement Report shows you what websites in Google’s AdSense network are showing your ads. I can’t wait to run this for one of my campaigns.

SEOMoz.org’s post also lists two other new features - IP Address Exclusion, which lets advertisers suppress up to 20 IP addresses from showing their ads and automatic ad suuppression based on user search behavior. For example, if you search for your own keywords and never click on your own ads, then eventually your ads will start moving down in position and/or not show up at all. SEOmoz explains how to bypass this feature.

Entry Filed under: E-Marketing Advice