Press Releases and SEO

April 30th, 2006 Jackie

The practice of writing press releases and distributing them on the Internet is a very promising component of SEO that I have not really explored. In doing some research on this tactic, I came across this great thread on SEOChat.com in which SEOChat forum members were invited to ask questions of Greg Jarboe, the CEO of PR-SEO.com, an agency that specializes in creating optimized press releases for online distribution. Greg provides some very clear insight about the benefits of online PR distribution including some tips on optimizing press releases for top news sites such as Google News.

Press Release distribution is very closely tied to the strategy of keeping your website in fresh content and I really believe it should not be ignored when considering a comprehensive SEO Strategy. In addition to distributing your press release to thousands of online venues, you can also post it on your website so that you benefit from constantly adding content and position yourself as a true leader in your chosen industry.
Here’s a link to the thread:
Q+A with Greg Jarboe of SEO-PR.com

Here are some PR distribution venues that Greg Listed in the above-mentioned thread:

PR Web
PR Newswire
Business Wire
Market Wire
Arrivenet
Primezone
U.S. Newswire

Entry Filed under: E-Marketing Articles