Why read about search engine news when you can listen?

May 19th, 2006 Jackie

This is somewhat old news to veteran podcast-listeners, but I have just learned about The Daily Searchcast, a podcast published by Search Engine Watch and hosted by Search Engine Watch editors Danny Sullivan and Gary Price. The Daily Searchcast is self-described as, “a 10 to 15 minute overview of the prior day’s search news.” I listened in for the first time today (to May 17th’s podcast) and learned oh so much. Here are a few topics they covered…

• Google Notebook - Yet another new service that Google just launched
• Snap.com’s new CPA advertising model (the founder of Snap.com also founded Goto.com, which became Overture which became Yahoo Search) (I MUST check this out…)
• Gannett publishing just acquired Planet Discover, which provides local search technology to its clients. Per the Planet Discover website, “Local Search is a cost-effective and efficient way to deliver rich local content from multiple sources.” Gannett plans to roll out the technology on all its local news sites.
• Ebay is testing an online auction system for buying and selling TV ads.

And these are just a few of the topics covered from the May 17, 2006 podcast. The Daily Searchcast should be required listening if you are a search marketer - at least a few times a week.

Entry Filed under: E-Marketing Advice